Advantage of Online Shopping
Providing a Convenient and Personalized Shopping Experience.
- wait in line.
- 24/7 availability of online stores.
- the proliferation of mobile devices. (移动设备的普及。)
proliferation (n. 扩散，推广)
- in the palm of one’s hand.
palm (n. 手掌)
- on the go. (随时随地)
- highly personalized and customized user experience.
- target to a shopper’s tastes.
- no need to physically travel to a store.
- easy access to product information and reviews.
- online discounts and promotions.
- fast and reliable shipping options.
- hassle-free returns and exchanges.
hassle-free (adj. 轻松的，无压力的)
- based on browsing and purchase history.
- personalized shopping lists and wishlists.
personalized (adj.个性化的)
wishlists (n. 愿望清单)
Convenience is the biggest advantage of online shopping. There are no lines to wait in or cashiers to track down to help you with your purchases, and you can do your shopping in minutes. Online shops give us the opportunity to shop 24/7.
lines to wait in （需要排队等待 ）
cashiers to track down （需要寻找收银员）
track down （寻找）
help sb. with sth. 是固定搭配，意为 “帮某人做某事”
The proliferation of mobile devices gives people the power to purchase on the go - right in the palm of their hand.
proliferation (n. 扩散，推广) eg: The proliferation of mobile devices 移动设备的普及
right 副词:表示”正好”、”恰好”、”就在”
E-commerce platform also allow for a highly personalized and customized user experience technologies and data analytics. Data about a customer’s past purchases and online activities offer insight into their interests which can be used to deliver a personalized experience.
E-commerce platform (n. 电子商务平台)
personalized （adj. 个性化的）
customized （adj. 定制化的）
user experience （n. 用户体验）
technologies and data analytics （n. 技术和数据分析）
Sharing products targeted to a shopper’s tastes is a way to appeal to customers with a deeper level of familiarity.
tastes （n. 兴趣爱好）
familiarity (n.熟悉)
More Variety and Better Prices.
- without involving middlemen.
middlemen (n. 中间商)
- extensive selection of products from different brands and sellers.
- access to product that may not be available locally.
- availability of niche or specialty products.(可购买到小众或者特殊产品)
niche (n. 少数、特例)
Disadvantages of Online Shopping
Lack of Physical inspection.（无法接触到实物）
- match with the electronic images
- the authenticity of the product(商品的真实性)
authenticity (n. 真实性)
- inability to touch, feel, or see the product in person.
inability (n. 无能，无力，不能) 这里应该是“不能接触到实物”
- reliance on product images and descriptions.
reliance (n. 依靠，信任)
- uncertainty about the product quality.
- lack of opportunity to test product performance.
- have concerns about receiving damaged or defective products.
defective （adj. 残缺的）
- difficulty in determining product material and texture.
determine （v. 确定；下定决心）
- rely on online reviews and feedback.
Customers have to buy products without actually seeing what they look like. The electronic images of a product are sometimes misleading. The color and overall appearance in real life may not match the electronic images.
Additionally, you’d have to buy the item and wait for it to be delivered before you assess it. Customers may also have concerns about the authenticity of the products, especially when purchasing from unfamiliar or unverified sellers.
unverified (adj. 未经核对的，未经证实的)
Despite efforts by e-commerce platforms to ensure product quality and customer satisfaction, the lack of physical inspection remains a significant drawback of online shopping.
Despite（介词） 可以改写为： although（连词）→ 后接完整从句； eg: Although e-commerce platforms make efforts to ensure…, the lack…
名词 efforts 被两层定语修饰： 表 “归属”：by sb.（谁的努力）→ 介词短语; 表 “目的”：to do（为了什么的努力）→ 不定式短语
A Larger Risk of Fraud.
- credit card scams/fraud.
- phishing scams.
- identity theft.
- fake websites and apps.
- steal personal information.
- make unauthorized purchases.
unauthorized （adj. 未经许可（或批准）的，未经授权的）
- financial loss.
- lure someone into doing sth.
lure （v. 引诱，诱惑）
- stay vigilant and cautious.
vigilant （adj. 警惕的，警惕的）
- verify the quality of products sold online.
- give out credit card information.